Market Research Survey Template
A good market research survey is mostly about the respondent and their problem, and only at the end about you. This template follows that order, so you learn what people are trying to do before you ask what they think of your solution.
The 12 questions
- 1.
Which of these best describes your role?
Choose one: Owner or founder / Manager / Individual contributor / Student / Other
- 2.
How do you currently handle [the problem]?
Open text
- 3.
How satisfied are you with your current approach?
1 to 5 stars
- 4.
What is the most frustrating part of it?
Open text
- 5.
Which of these matters most when choosing a solution?
Choose one: Price / Ease of use / Features / Support / Integrations / Security
- 6.
Which alternatives have you considered or used?
Short answer
- 7.
How familiar are you with [your brand]?
Choose one: Never heard of it / Heard of it / Considered it / Use it
- 8.
How would you describe [your brand] in one sentence?
Short answer
- 9.
What would you expect to pay per month for a solution like this?
Choose one: Under $10 / $10 to $25 / $25 to $50 / $50 to $100 / Over $100
- 10.
How likely are you to switch solutions in the next 12 months?
Very unlikely · Unlikely · Not sure · Likely · Very likely
- 11.
Where do you go to research tools like this?
Short answer
- 12.
Anything else we should know?
Open text
Tips for using this template
- Replace the bracketed placeholders with your category and brand before publishing.
- Randomise option order on the buying-criteria question to avoid first-option bias.
- Aim for at least 100 responses per segment you want to compare.
Frequently asked questions
How many responses do I need for market research?
It depends on how many segments you want to compare. As a rule of thumb, 100 per segment gives you a margin of error around 10 percent; 400 gets you to about 5 percent.