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Website Usability Survey Template
The cheapest usability research you can run is asking visitors, on the page, whether they found what they came for. This template is designed for the embeddable widget and takes under 30 seconds to complete.
Questions
6
Best for
Marketing sites, docs and support centres
When to send
On exit intent, or after 45 seconds on a page
The 6 questions
- 1.
How was your experience on this page?*
5-point emoji scale
- 2.
Did you find what you were looking for?
Thumbs up / down
- 3.
What were you trying to do?
Short answer
- 4.
How easy was it to navigate the site?
1 to 5 stars
- 5.
What got in the way, if anything?
Open text
- 6.
Which device are you on?
Choose one: Phone / Tablet / Laptop or desktop
Tips for using this template
- Embed it as a corner widget rather than a pop-up; interrupting people produces angry answers.
- Filter the "what were you trying to do" answers by page to find missing content.
Frequently asked questions
How do I add this to my website?
Copy the embed snippet from the survey builder and paste it before the closing body tag. See the widget installation guide.