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Introducing: Conditional Logic for Surveys

AItocha Product TeamJanuary 15, 20264 min read
Introducing: Conditional Logic for Surveys

We're excited to announce conditional logic for surveys — one of our most requested features. Starting today, all Pro and Business plan users can create dynamic surveys that adapt based on how respondents answer previous questions.

What Is Conditional Logic?

Conditional logic (also called skip logic or branching) lets you show or hide questions based on previous answers. Instead of forcing every respondent through the same linear sequence, your survey adapts in real-time.

For example:

  • If a customer rates you 1–3 stars, show a follow-up asking "What went wrong?"
  • If they rate you 4–5 stars, show "What did you enjoy most?" and optionally ask them to leave a Google Review.
  • If they select "Other" from a dropdown, show a text field to elaborate.
  • If they're a new customer (< 30 days), ask about onboarding. If they're a veteran, ask about feature depth.
  • Why It Matters

    Without conditional logic, you face an uncomfortable tradeoff: either your survey is short enough for everyone but misses depth, or it's comprehensive but asks irrelevant questions to most respondents.

    Conditional logic eliminates this tradeoff. Every respondent sees only the questions relevant to them. The survey feels shorter and more relevant, which means higher completion rates and better data quality.

    In our beta testing, surveys with conditional logic saw:

  • 22% higher completion rates compared to equivalent linear surveys
  • 3x more open-text feedback because follow-up questions were contextually relevant
  • 40% reduction in "N/A" responses because irrelevant questions were automatically skipped
  • How to Use It

    In the survey builder, you'll see a new "Logic" tab on each question. Click it to define conditions:

    1. Select the trigger: Choose which previous question's answer triggers the condition.

    2. Set the condition: Equals, not equals, greater than, less than, contains, etc.

    3. Choose the action: Show this question, hide this question, or skip to a specific question.

    You can combine multiple conditions with AND/OR logic for more complex branching. A visual flow diagram shows you the branching paths so you can verify the logic before publishing.

    Conditions are evaluated in real-time as the respondent fills out the survey. There's no page reload or delay — questions appear and disappear smoothly.

    Use Cases We Love

    Customer satisfaction with smart follow-up: Ask for a rating, then branch into different follow-up paths based on the score. Unhappy customers get routed to problem diagnosis. Happy customers get routed to review requests.

    Employee engagement surveys: Ask department-specific questions only to people in that department. An engineering team question about code review processes shouldn't appear for the marketing team.

    Product feedback by user type: If the respondent indicates they're a free user, ask about upgrade barriers. If they're a paid user, ask about feature satisfaction.

    Event feedback with session branching: Attendees only see questions about sessions they actually attended, identified by a checkbox at the start.

    Getting Started

    Conditional logic is available now for all Pro and Business plan users. Free and Starter plan users can create one survey with conditional logic to try it out.

    Head to the survey builder, add your questions, and click the "Logic" tab to start building dynamic surveys. If you need help, our documentation has a step-by-step guide with examples.

    We'd love to hear how you use conditional logic in your surveys. Share your creative use cases with us at feedback@aitochasurveys.com.

    APT
    AItocha Product Team
    AItocha Surveys